Kellogg Insight

There is a small, bril­liant team of edi­tors, thinkers, pod­cast­ers and writ­ers nes­tled in the jug­ger­naut that is North­west­ern Uni­ver­si­ty. Pub­lished out of the Kel­logg School of Man­age­ment, Insight is a mag­a­zine that strives to artic­u­late the core prin­ci­ples and crit­i­cal think­ing that has made the school famous.

We have had the hon­or of col­lab­o­rat­ing with this team over the years in sev­er­al capac­i­ties. Ini­tial­ly we came on to sup­port and improve their Expres­sio­nEngine set­up after they had a new site built by mSton­er, a high­er-ed focused agency in Chica­go. Then we reim­ple­ment­ed brand new EE tem­plates based on a new respon­sive design by Upstate­ment, a peri­od­i­cal focused agency in Boston. And most recent­ly, we iter­at­ed that Upstate­ment design to accom­mo­date art direct­ed arti­cles and a dynam­ic, ultra-flex­i­ble home­page that edi­tors can redesign on the fly depend­ing on the con­tent at hand.